Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to…
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
Years after her adoption from a South Korean orphanage, Instagrammer Sue (@sueshine) discovered she had the autoimmune disease known as Lupus. The affliction practically destroyed her kidneys at a young age and years later when she discovered she was pregnant, both she and her husband knew they had a challenging road ahead of them. Her daughter, Sammy Lu, was born weighing less than 3 pounds, but Sue recalls that their struggle to bring Sammy into the world “was beautiful because my husband, my baby and I all fought together like warriors on a battlefield that refused to give up on each other. She was itty bitty but she was a fighter.” Sue’s condition improved after a kidney donation from her husband, who was miraculously a perfect donor match.
Two years later, it was confirmed that Sammy was autistic, but this was a hurdle Sue could overcome. “Raising an autistic child has pushed me to be creative and create a creative environment for Sammy. The scenes I capture are a combination of Sammy’s imagination and mine. It’s a peek into our Never Never Land; the place where silly, exciting and impossible things can happen.”
Sue shares photos of Sammy’s world on Instagram. Her photos capture the moments of calm, joy and wonder Sammy experiences as she interacts with the whimsical scenes that Sue carefully crafts with love.“It’s given me a place to show my life and most importantly Sammy’s life. Now it’s evolved into wanting to show a side of autism that is real and beautiful. That my daughter is more than a cute face, she has depth, hopes and struggles. To think that Sammy has strangers cheering her on, enjoying the small glimpses into her life and wanting the very best for her future is a wonderful thing that has come from the Instagram community.”
Google’s heat-tugging commercials are one of the best that I havesen tied to technology. And they continue to remind us how integrated Google products are in sharing and connecting with our loved ones.